How Brick Life uses your details

Brick Life is run by Jabrik & Floon Ltd (company number 09067594, registered in England and Wales). We keep as little as we need to run the site.

What we keep

• Your email address, so you can sign in with a code we email you, and the invite code you used if you had one (grown-up accounts). Brick cards have no email.
• Your designs: what you typed, the model we made and when. Designs from grown-up accounts are shared with other signed-in grown-ups in the Everyone gallery. Anyone with a build’s share link can see that build.
• Photos you add. We use them to design the model. They are kept with your design and only you (and the site owner, to fix problems) can see them. Please don’t upload photos showing number plates, addresses or other people’s faces.
• Ratings and notes you leave on builds. We use them to improve how Brick Life designs.
• Your collection: the set numbers you add to My collection and how many of each. Only you can see it. We use it to pick colours for your designs when Design with my bricks is on.
• Beta requests (from when Brick Life was invite-only): your name, email and idea, so we could send you an invite.
• Schools and clubs interest: your name, email, role, group and its rough size, so we can talk to you about a space for your group. Ask us and we’ll delete it.

Who else handles it

The site runs on Cloudflare. Your prompt and any photo go to Anthropic, whose Claude models design the build. Payments are handled by Stripe. We don’t sell your details or use them for advertising.

When you buy something

We keep the email you pay with, what you bought, the price and the date, so we can send your receipt and help if something goes wrong. We keep these records for six years because the law asks us to. Stripe handles your card details; we never see them. A child’s Brick card never stores the buyer’s email.

How long we keep it

Your account and designs stay until you ask us to remove them. A design you delete is kept for 30 days in case you change your mind, then removed. Beta requests we don’t take up are removed after six months.

Children and Brick cards

Children use Brick Life with a Brick card. A card has no name, email or photo attached. We keep only the code, the ideas typed and the builds made. Builds made with a card never appear in the gallery or on search engines. They open only from their own link, like the QR code in a printed manual. Photo uploads are switched off.

Ideas are checked before they’re sent to be designed. Anything that looks like a phone number, email or address is blocked. Cards that aren’t used for about a year are deleted with their builds. More for parents.

Grown-up accounts (signed in with an email) are for people aged 18 or over. You confirm this when you sign up.

Building together in Brick Builder

In Brick Builder you can build by hand with up to four people in a shared room. You join with the room’s code, which the person who made the room shares with you.

• What others see: the bricks you place, where you’re pointing and the name you pick. We never show your email or your Brick card code.
• No chat. There’s no way to send messages in a room. Names and building challenges go through a word check first.
• What we keep: the bricks, plates and challenge in each room, so you can come back to it. We don’t record who placed each brick once you’ve left. We also keep a tiny picture of each room, shown blurred behind the page people see when they open an invite link. Name tags aren’t in it.
• Grown-ups running a group, like a teacher or club leader, can watch the rooms they set up while children build.

Challenges and the gallery

• Sending a build in: we keep a picture of it, the name you give it (a first name or nickname only, never a surname, number or username) and the studs you earned.
• Checked first: a person at Brick Life looks at every build before it appears in the challenge gallery. Only people signed in to Brick Life can see the gallery.
• Friends: the people you invite, or who invited you, can see your builds in their Friends list. Nobody can follow you. A child’s builds made on a Brick card are only ever seen by the grown-up who gave them that card. Nobody else sees them.

Sponsors and adverts

Some challenges may be run with a partner, such as a museum or a film. We may also show adverts. Anything sponsored is always clearly labelled. We never share anything about you or your child with sponsors or advertisers: not your name, email, builds, ideas or how you use Brick Life. Sponsors never change what the designer makes for you.

Your rights

You can ask to see what we hold about you, have it corrected or have it deleted. Email hello@brick-life.com. If you’re not happy with how we handle your details you can complain to the Information Commissioner’s Office at ico.org.uk.

Last updated 6 October 2026.